Eight of every ten prospects go dark before the buying moment

Security leaders became immune to outreach and follow-up noise. They research vendors alone, and they reach out only after the opinion is largely formed. By the time you see an RFP, the winner is usually the vendor the room already knows. And it’s not you.

Meanwhile, a cybersecurity company spends 15–25% of its revenue filling the pipeline. It pours a quarter of hard-earned revenue, or raised venture capital, into finding prospects, then waits nine to eighteen months for the deals to close.

Somewhere along that road, eight of every ten prospects evaporate.

We’ve watched this pattern repeat for years, from both sides: in the vendor’s shoes, and inside enterprise security teams making the buying decisions.

So we built Orivix. It creates value for both sides: security leaders get insights they truly need, and vendors earn a place in their memory. When the buying moment comes, you’re the vendor they know they can trust. Sales cycles get shorter, pipelines convert better, and meetings come inbound.